Datamars acquires HerdInsights
Livestock management company Datamars has acquired the Irish-based remote animal monitoring company, HerdInsights.
Global livestock management company Datamars has acquired the Irish based remote animal monitoring company, HerdInsights.
Datamars has the Trutest, Zee Tags, Speedrite and Stafix brands in the New Zealand market. HerdInsights is a relatively new technology company, established in Cork, Ireland in 2017 from original start up Alanya. Since then, it has developed and launched a reproductive and health monitoring system for the global dairy industry and represents the first health monitoring solution of its kind for dairy cows. HerdInsights is led by a world-class management team with strong experience across the dairy agricultural sector, veterinarian and IT industries. HerdInsights solutions have a strong market presence in the UK, Northern Europe and Australia.
Together, Datamars and HerdInsights represent a unique offering to dairy farmers and livestock producers. According to Datamars, this acquisition strengthens its position as the only company worldwide offering customers a complete end-to-end solution from animal identification, to weight based and activity data capture, to cloud-based reporting and insights.
According to Datamars CEO Daniele Della Libera, the decision to acquire HerdInsights was made in support of dairy farmers and livestock producers who are facing increasing pressures to produce more, with less.
HerdInsights CEO, Brian Mulcahy says joining with Datamars was the obvious choice.
“We are particularly excited to combine our industry-leading expertise with that of Datamars so that, together, we can work collaboratively to continue product development and market expansion of the HerdInsights solution; and accelerate further Datamars’ innovation in the area of livestock monitoring and performance across sectors and regions,” he says.
