Sarah Perriam-Lampp is the managing director of CountryWide Media after a career as an award-winning journalist and director of a creative communication agency where she loves to use multi-media to empower agricultural science and business to more deeply connect with farmers and growers.

As a rural broadcaster with a decade of experience across TV, radio, podcast and print, Sarah’s pulse on where New Zealand’s food and fibre producers need to better position themselves makes her a valuable mainstay in any muster of the minds!

Her hugely successful agribusiness podcast Sarah’s Country reaches over 30,000 listeners per month and nearing a thousand episodes in 2023. She is also a regular contributor on rural issues to television, radio and magazine columnist as well as frequently travelling to MC rural conference’s and events.

Sarah has begun her governance career with an AGMARDT leadership scholarship in value chains, is on the board of Safer Farms, a trustee of Will to Live Charitable Trust and a member of the Institute of Directors recently completing her CDC. Sarah lives with her husband Will, an operations manager at Align Farms, where they reside in Methven.