Dairy Exporter July 2019
To market, to market
It wasn’t long ago that New Zealand farmers might have said consu-what?, when asked about the influence consumers have in determining their farm production systems. But if that kind of bewilderment still exists it needs to be consigned to the past, according to a recent Government-commissioned report, which suggests farmers, not just market representatives need get up close to, and take direction from, overseas consumers in a potentially ‘now or never’ moment. Words by Phil Edmonds
